Choose Keyport - MeetTheYoungsters and Employer Branding

"Knowledge is there to be shared. Kies Keyport is pleased to offer you this Randstad Whitepaper as a gift and invites you to get started yourself with Employer Branding in your own region!"

Choose Keyport - MeetTheYoungsters is steadily gaining momentum. In addition to more than 500 companies and over 10,000 students, there is again room for events, guest lectures and business tours.

In consultation with the municipality of Weert and Parkmanagement Weert, on 14 June we organized a business tour to Uniteq, IRS Robotics, Trespa, Perfetti van Melle and Smits van de Broek. Other municipalities will follow later this year as part of the Kies Keyport project. Project leader Jeroen Hollewijn explains: "If you want to get in touch with students, you will have to take action in time. To begin with, by profiling your company with a distinctive identity. An approach based on the question "how do we get new staff" is outdated. The trick is to put yourself on the map as a company and to make your company visible to the talent of the future. In addition, you must give substance to good employment practices, sustainability and inclusiveness."

Time for action

Pascal Stappers of Perfetti van Melle agrees: "In recent times we have done a lot to improve the appearance of our premises, the interior has been refurbished, we have good WIFI.... but how are we going to reach the new generation? Not the traditional way by paying recruiters and advertising in the local media. Those days are really over. We will have to make much more contact with schools, like Keyport - MeetTheYoungsters does. And meet each other." On June 14, Perfetti van Melle participated in the business tour that Parkmanagement Weert organized in consultation with the municipality and MeetTheYoungsters. "That will not immediately produce candidates, but we are working on the familiarity of our company. Indirectly and in the long term. In addition, we will have to invest in online profiling, with short videos, nice vlogs and a good website. And we need to pay attention to a healthy work-life balance, sustainability and social activities. Because the new generation finds that important, too."

Work on employer branding?

View the flyer Choose Keyport - Meet The Youngsters with offerings here. In addition to a company profile with matching options, you can opt for an extensive partnership with your own company vlog and serious gaming. An additional option is to participate in Tours de Keyport where a limited number of students - who have been matched beforehand based on interests and motivation - will visit your company. After the summer we will start organizing a Keyport College Tour where an entrepreneur will get a stage in front of a full lecture hall.

Source: Keyport