Chainable successfully tackles material waste in kitchen market with circular concept

Chainable successfully tackles material waste in kitchen market with circular concept

"It is very interesting for customers to see, 'how much will I get back?'"

Simon Rombouts, founder of Chainable (pictured right with colleague Jordy van Osch on the left) is dedicatedly tackling the traditional kitchen market with a completely new circular business model. In his own words, he follows the strategy of 'new kid on the block'. With his groundbreaking concept, he wants to show that you can also make money as a circular entrepreneur. And that's going well: he now has dozens of business customers and also over 150 private customers on the waiting list!

This article previously appeared on September 6, 2023 at https://circulairemaakindustrie.nl. Image: https://circulairemaakindustrie.nl.

Anke van Ravensteijn of CIRCO talked with Simon Rombouts about the challenges and obstacles Chainable faced in developing their circular business model. "The kitchen and construction-related market is a very traditional market, averse to change. They only see that the purchase price is getting higher. Only, through our new business model, when you return the kitchen, you also get back 25%. Moreover, with the use of circular materials, it is also becoming cheaper and cheaper to refurbish a kitchen. For example, 30 to 40% of the sheet metal can still be used for a second round," Rombouts said.

Chainable deployed the Residual Value tool, among others, to convey the benefits to customers. "The tool helped us determine how much residual value we can give to customers. With that, customers in turn round out a multi-year business model. Actually, you could say the residual value tool 'provides proof. "