Admesy from Keyport region nominated for King William I Prize

Admesy from Ittervoort, just across the Dutch border from Kinrooi and Maaseik, works for just about every electronics giant and yet is relatively unknown. "We literally operate behind the scenes of the scenes," admits the company management. Nevertheless, the small high-tech company has nevertheless been nominated for the prestigious Koning Willem I Award, say the Oscars of the business world in the Netherlands.

The Dutch-Limburg town of Ittervoort is very closely linked to Belgian Limburg. Also in business terms. For example: Maaseiken resident André Adams has a world-famous musical instrument factory there and Hasselaar Bob Serneels heads IT house Stepco Group.

One of the local pearls is Admesy. Who. The small company develops and produces high-quality color and light meters for manufacturers of phones, laptops and tablets, among others. Clear, but what do those companies do with the equipment from Ittervoort? To explain, top executive Steven Goetstouwers takes us - in his mind - to MediaMarkt. More specifically, to the showroom where the television sets, which are supposed to entice customers to buy one with color- and contrast-rich movies.

"The same movie looks slightly different on different manufacturers' sets. MediaMarkt doesn't care, but our customers want their own screens to have the same image properties. Their own 'gold standard', so to speak, which sets them apart from the competition. Our technology makes that possible. We provide a kind of test image - people who are a bit older probably remember this from TV - with which you can adjust everything uniformly and also detect errors."

Goetstouwers has been CEO of Admesy since 2012. Founded in 2006 by former engineers from the discontinued Philips Displays in Heerlen, the company has since grown into a world-class player. Which is not to say that the company enjoys much notoriety among buyers of the products made with expertise from Ittervoort. "We literally operate behind the scenes of the scenes," says Goetstouwers. "Consumers don't know us, but I would venture to say that everyone owns one or more devices tuned or controlled with our technology. We're in every pocket, I sometimes say."

Samsung So anything with a screen, but also keyboards with lights, for example. And smartwatches. Goetstouwers is not really allowed to mention names of manufacturers, but the "giant from America" is just there. Just like the giant from South Korea. "Yes, Samsung. Just write it down, they don't make a fuss." The relationship with Samsung is a special one anyway. It was the first world-class player to join forces with Admesy. That collaboration opened doors. Almost all electronics giants now know where to find Admesy when it comes to tuning and checking their products.

A little under forty employees now work for the company. The majority works at the home base in Ittervoort, the rest at support offices in China, South Korea and Japan. The nomination for the renowned Koning Willem I Award - for SMEs that excel in responsible, sustainable and innovative entrepreneurship - makes Goetstouwers proud. "We can successfully hold our own in a market where our biggest competitor is a division of a large multinational. I see the nomination as recognition for the work of our people." Final In the category for SMEs (MKB in the Netherlands), in which Admesy is nominated, there are twelve candidates in total. Whether the company reaches the final of the Koning Willem I Award will be announced in April. And who wins the "Oscar of Dutch business" will be revealed in May.

Source: Made in Limburg