Pheno Geno Roses introduces new variety of roses to market

Pheno Geno Roses is a young and innovative rose breeding company, dedicated to developing new types of roses.
For example, they make edible roses with lots of vitamins and antioxidants and have many more ideas and growth plans. For example, they have the ambition to develop roses with medicinal properties as well.

Half million investment

Pheno Geno Roses, LIOF and Rabobank together invested half a million euros in this flourishing company so they can go to market and expand their business into a renowned breeding company.

The money will be used to develop new rose varieties specifically for an urban environment. From these, ingredients will be extracted for the cosmetic sector in the future. A unique and innovative approach for the market in which they operate.

Chance ideas welcome

Do you also need help turning promising ideas into businesses? Contact LIOF or Rabobank.

Source: LIOF