#HeteSummerHarvest promotes deviant fruits and vegetables

Too small, discolored and distorted: this summer's drought is showing its effects on locally grown fruits and vegetables. Yet the quality of the harvest is often fine. With the #HeteZomerOogst campaign, LLTB and a number of other national and European parties want to get these abnormal products on the supermarket shelves. Calling on farmers and growers with a surplus of 2^e class products to come forward

Campaign #HeteZomerOogst has just begun and is already a success. Last week the campaign started in the southwest of the Netherlands in six Agrimarkt stores. Within two days, the small plums were sold out. Meanwhile, there are more rescue actions at supermarkets in the Netherlands. 900 kilos of plums, 47,000 kilos of tomatoes, 6 million cherry tomatoes and 2,000 kilos of summer pears have already been rescued. Currently, actions are being prepared with fennel, blackberries, iceberg lettuce, onions, zucchini and apples. Already after five days of action, the sales volume rose to 35 percent.

The story to the consumer
LLTB is thus proving that there is a market for non-standard products and is increasing the pressure on the buyers of fresh produce to deviate from the high standards (especially in times of extreme weather conditions). It is important that the story to the consumer is also told on the store floor.

Farmers and growers with a surplus of 2^e class products can report this by sending a message to the class products can come forward by posting a message on the Facebook page Hetezomeroogst.

Source: LLTB