Growing popularity among consumers: self-selected animal and meat

Crowdbutching is the company behind koopeenkoe.nl, among others. Through this website, consumers can buy meat with a guarantee. They choose their own cow, the cow is slaughtered when the entire cow is sold and then receive the meat ready-made at home.

Meanwhile, the Crowdbutching company has been around for 25 years. It is behind, among other things, koopeenkoe.nl where meat is sold with a guarantee. It is a new way of selling meat, without it being an anonymous mass product from the supermarket. There is clearly a growing market for these traditionally raised animals. Meat from pigs, chickens, deer, turkeys and goats is also sold to consumers through similar sites. Once an animal is completely sold, it only goes to slaughter, no more than a half-hour journey from the farm. The animal has lived as naturally as possible, the feed has been sustainably grown and the animal has been treated with respect. Before and after slaughter.

The impetus for guaranteed meat came about after BSE, swine fever and foot-and-mouth disease. Now the challenge is to keep the concept alive in the digital age. Meanwhile, business continues to expand and the company doubled its turnover. There are a total of 110 farmers selling their meat to customers from the Netherlands, Germany and Great Britain.

Source: Dagblad de Limburger