2 April 2025
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Brightlands Smart Services Campus & Rabobank have launched a collaboration to build a future-proof Limburg, where innovation and digitization are the drivers of sustainable growth and prosperity.
Walter Pijls, CEO Brightlands Smart Services Campus:
"I am very proud of this new strategic partnership between Rabobank and the Brightlands Smart Services Campus to support regional SMEs in their digital transformation. As an innovative community, the Brightlands Smart Services Campus brings together companies, startups, knowledge institutions and organizations that innovate in the field of human-centered AI and Data Science. Through our new Innovation Powerhouse concept, we bring together SMEs from the same sector with similar challenges for co-creation of digital solutions. Through our open innovation and collaborative culture, we are making AI and innovative technologies accessible to the Limburg business community through this concept."
Monique Luijten, Cooperative Director Limburg at Rabobank:
"Rabobank sees the partnership with the Brightlands Smart Services Campus as an important step in the development of the digital economy in Limburg. The growing need for knowledge and implementation in the field of AI and digital technologies offers a unique opportunity for companies, startups and scale-ups to develop innovative solutions for SMEs. Through collaboration and knowledge sharing, we want to inspire and encourage SME entrepreneurs in Limburg to embrace AI and digital technologies. Rabobank is proud of its role in the collaboration in the Innovation Powerhouse concept and looks forward to actively contributing to the development of the ecosystem on the Brightlands Smart Services Campus over the next three years."
This collaboration fits seamlessly with RaboResearch's research report on broad prosperity in Limburg, which highlights innovation as a spearhead. (link to report: Research 'It is not a question of patience' - Rabobank)
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