Concept of Marthe-Store door close to heat is the new normal

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14 September 2023

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Store door shut in heat is new normal

More and more stores are keeping their store doors closed on summer days, but customers remain welcome, of course. The sector wants to become more sustainable and closed doors during summer heat is then a logical and easy step to save energy, signals INretail. "Customers appreciate environmentally conscious behavior. Doors closed when it is four degrees warmer outside than inside that is becoming the new normal for shopping on hot days," states Jan Meerman, director of INretail and representative of 13,000 store doors. "The movement was initiated last year and will become even bigger in 2023."

Written by

Frank Adriaenssen