Master class From idea to Impact

Item date:

27 February

Event location: Maastricht University

13:00 - 16:00

BSL

Do you have an innovative idea, but don't know how to turn it into a successful business? This three-part master class series is designed specifically for startups looking to turn their ideas into a validated business model and customer-focused value proposition. Through practical tools such as the Business Model Canvas and Value Proposition Canvas, you will learn how to build a strong foundation for growth and success.

Date:

  • 1st edition: Feb. 27, March 13 and March 27, 2025.
  • 2nd edition: to be determined (September 2025?).

Time:13:00 - 16:00.

Location:University of Maastricht

Why this master class?

As a startup, you face the challenge of not only realizing your idea, but also proving that it meets the needs of your target audience. This masterclass will help you:

  • Clear your business model.
  • Develop a value proposition that makes real impact.
  • Validate your assumptions through customer interviews.

Whether you're just starting out or want to take your startup to the next level, this series provides the structure and insights you need.

What are you going to learn?

Session 1: From Idea to Business Fundament

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  • Introduction to the startup stages, the Lean Startup Method and the Business Model Canvas.
  • Introduction to the startup ecosystem, your position in it and the value chain.
  • Basics of customer segmentation and value creation.
  • Result after session 1: A completed Business Model Canvas and a clear overview of your customer segments and value chain.

Session 2: Business Model and Value Proposition

  • In-depth interpretation of the Business Model Canvas, focusing on customer segments, channels and revenue streams.
  • An initial outline of your value proposition: what is the core value you deliver?
  • Result after session 2: A concrete business model and a list of 50 contacts for customer interviews.

Session 3: Developing the Value Proposition and Preparing Validation

  • Formulating your value proposition with the Value Proposition Canvas, tailored to your customers' needs and problems.
  • Formulating targeted validation questions to test assumptions.
  • Practical preparation for customer interviews: how to ask the right questions and get valuable feedback.
  • Result after session 3: A detailed value proposition and a clear strategy for validating your assumptions.

Why you should sign up:

  • Hands-on approach: Directly applicable tools and frameworks such as the Business Model Canvas and Value Proposition Canvas.
  • Practice-oriented: After each session, you actively work on your own startup, with focused assignments and concrete results.
  • Proven Methodology: Learn how successful startups have validated and scaled their ideas.

Action after each session:

After each session, you will work on your own with assignments, such as completing your Business Model Canvas, compiling a list of 50 contacts and conducting customer interviews. This ensures that you not only learn, but also apply it directly and get results.

This master class is perfect for:

  • Startups looking to turn an idea into a validated business model.
  • Entrepreneurs who want to deepen their customer insights and develop a strong value proposition.
  • Innovative thinkers seeking a structured approach to building and scaling their business.
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